Your brand identity is the backbone of your business. This is because the identity that you craft for your company is directly correlated to your reputation, and how potential customers will recognize and remember you.
By definition, brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. However, it also encompasses a lot more, such as advertisement styles, PR, trademarks, and essentially anything related to your brand that you put out to the public.
As you can see, creating a strong brand identity will help your business immensely in developing better resonance and reputation amongst potential customers. Here’s how you can create and design a strong brand identity for your brand in Dubai:
Follow Vision and Mission Statement
Every business has a vision and mission statement. This is the major goals that everyone in the company works towards. It also helps customers understand exactly what your business stands for and what the core values are.
Therefore, your brand identity must tie in with your vision and mission. In fact, the branding efforts should always be made keeping these two statements in consideration as this will avoid conflicts and misalignment of company-wide beliefs.
Establish a Unique Value Proposition
Value proposition is an innovation, service, or feature intended to make a company or product attractive to customers. It is what makes your business offering different from competitors. Once you understand exactly what it is that your business offers to set it apart from the rest of the industry, you can begin to craft your brand identity around that unique proposition.
Understand Psychology Behind Colors and Symbolism
The best marketers understand color and symbol psychology. It may sound complicated, but it is really not. It simply involves understanding how different colors, shapes, symbols, and elements invoke various emotions and feelings in people.
For example, the color blue represents loyalty, responsibility, and trustworthiness. Hence, it is a great color to use when building the brand identity of a bank or educational institute. Purple, on the other hand represents royalty and is great for the branding of luxury products.
Develop Cohesive Brand Elements
Your brand elements entail everything, from your logo to the type of font that you use on your website and on advertisements. It is important that every element compliments each other and do not send mixed messages to your target audience.
We recommend using mood boards or a large bulletin in order to visualize the branding concepts and to see how each element looks when put together.
Some key brand elements include:
- Branding colors
- Symbols/shapes used in marketing messages or the website
Create Marketing Strategies that Align with Your Brand Identity
Along with your branding elements, the actual marketing materials that you put out into the world will define your brand identity. Therefore, always make sure that any advertisement that you create aligns with your identity and does not contain anything that goes against the core values of your business.
Consistently creating marketing materials that reflect the brand elements that you put together will ensure that your brand identity continues to grow and strengthen.
Following these steps will help you create a strong brand identity. But remember, brand identities are ever changing and dynamic. It will continue to grow and strengthen as long as you continue to nurture your brand and work in cohesion with the core values of your business in UAE.