A web design company collaborates with clients to create a digital presence for brands to drive awareness and generate leads or sales.
Web design agencies specialize in planning, creating, optimizing and maintaining professional websites that engage visitors, rank in search engine results and reach highly qualified prospects.

• A personalized strategy to help you meet your business goals
• On-brand messaging to effectively communicate your company’s unique value proposition
• Wireframing to show layout and features of landing pages
• UX and UI design
• Frontend and backend development
• Quality assurance
• Dev ops for assisting with hosting and server configuration
• Some web design companies also offer marketing services to attract qualified visitors

For custom websites, the cost is based on the amount of time and people needed to complete the project. Your potential partner should give you a clear estimate up front about the final cost of your web design project.

1. Can you show me some projects you have worked on in my industry or those with similar challenges?

2. Who are the team members that will be working on my project and what are their qualifications?

3. What is your process or methodology for designing and building a custom website?

4. What are your hourly rates and how many hours will you invest into my project?

5. You should interview the person that will be leading your project and ask them how often will they be updating you and communicating with you?

The benefits of hiring a web design company versus designing a website in-house include:

• Access to experts with proven track records and top-of-the-line tools
• Insights into the latest trends and know-how
• Full website optimization for different devices and search engines
• Ownership of your project by a highly qualified team

Heiz Marketing’s team of leading industry experts work through a strategic and proven process to create top-notch web designs for clients while staying true to each individual brand’s unique qualities.

By partnering with Digital Silk, you can expect transparent communication with regular reporting, detailed time tracking and streamlined execution. At Heiz Marketing, we treat your project as our own and we create websites that leave a lasting impression.

At Heiz Marketing, we take a five-step approach to designing and developing a website:

1. Digital Strategy

   The Digital Strategy begins with a kickoff call, where the project team leader starts a discovery phase process with the client. We then proceed with an in-depth overview of the business model and the client’s digital marketing goals.

   At this stage, we perform competitive research and analysis to gain a deep understanding of the market, and identify the client’s competitors, their industry landscape as well as analyzing website performance.

   These insights are then used to define the brand’s unique value proposition, target audience and personas, outline a data-driven conversion funnel, and conduct a comprehensive keyword research

   Additionally, we define CMS capabilities and document key performance indicators.

2. Messaging & Planning

   During the website planning and messaging phase, the insights gained from the digital strategy process are used to create an effective web design plan and engaging messaging for the website.

   At this stage we optimize messaging for header sections to showcase unique value proposition and we identify the users’ needs to help us strategically plan the journey of the conversion funnel, while also defining strong and diverse CTA’s that will engage users throughout their journey.

3. Site architecture & wireframe creation

   The first step of this phase is UX Design, where UX experts use the website plan as a guideline to create wireframes.

   The custom wireframe serves as a blueprint for the website that illustrates the content layout and user-flow without any distracting elements, such as color, images, or motion graphics.

   We then define the CMS Back-end structure and create a functionality specification document for the designs and developers which ensures they have a strict guide throughout the design and development process.

4. Creative design & mockup iteration

   At this stage, our award-winning designers add color and imagery, define typography, and apply any additional elements to wireframes.

   Both desktop and mobile designs are then shown to the client for feedback and approval.

   The approved design is then converted into a style guide and passed on to the development team.

   The client is also provided with a link to InVision, where they can access and review all the designs, and download them at any time.

5. Development, quality assurance, testing & launch

   At the development stage, Digital Silk dedicates a collaborative team of expert front-end and back-end developers to build a fully custom solutions while maintaining the previously defined visual aspects.

   The website is reviewed on multiple browsers and tested on multiple devices, including desktop, mobile and tablet to ensure its responsiveness.

   Lastly, we plan and customize the CMS and provide client training on the CMS so they can add and update content internally.

   Once the website is ready for launch, we move into the quality assurance phase where we ensure proper front-end and back-end performance and functionality. We also make sure the website is secure, loading speed is optimal, and that the code is optimized for best SEO results.

When partnering with a professional web design company, you should expect the following:

1. The agency should take proactive leadership of the project.

2. The agency should provide in-house experts in their field, not only executing your ideas, but providing new ideas, feedback, and suggestions.

3. The agency should take a strategic approach, ensuring planning and strategy phases are properly outlined and executed by the entire team.

4. The agency should provide marketing insights, analysis, and recommendations based on comprehensive evaluation of the client’s business and current marketing efforts.

5. The agency should deliver on expectations and deliverables, but also ensure that the work generates measurable results that will achieve your goals and drive your business forward.

6. The agency should be transparent. That includes regular communication and reporting, detailed time tracking and streamlined execution.

When choosing an agency, you’re not just putting your project in their hands, you’re entrusting your brand reputation and the success of your business to them.

To make sure you engage the right company for your business, you need to know the following things:

1. What are the agency culture and its people like?

   Make sure the agency is fully staffed with industry professionals, and not reliant on outsourcing their business. It is always helpful to meet the people who would be working with you. This can help you determine if they are passionate about their work and trustworthy, and you can ask about their qualifications.

2. How does the agency price their services?

   When shopping for an agency, it’s important to compare apples to apples. Before making a decision that is mainly based on the price, you need to ask the agency what you are getting for the price, how much time (in hours) will be invested in the project, and what the billing procedure is like for add-ons or work outside the project scope.

3. What are the agency’s core services?

   Is this digital agency focused on developing a strategy, rather than relying on other companies to handle the execution? Or do they have the capability to handle the entire project from concept to execution to optimization on their own? Understanding the agency’s core strengths will help you determine if they are fit to handle your entire project or just a specific aspect of it.

4. How do they measure their results?

   One of the best features of doing business online is that everything can be measured, from CPL (cost per lead) to CPA (cost per acquisition) to bounce rates and abandoned cart rates. Make sure that the digital agency you hire will not just wow you with grandiose statements, but can show you case studies with actual results they have delivered to other clients.

5. What are their credentials or qualifications?

   Find out if the company staff includes respected professionals in their industry and do your research. Are they recognized as industry leaders, keynote speakers, thought leaders, or published authors? Have they worked on any groundbreaking projects or do they have any special credentials showing other expertise? These are all factors that you should determine.

Approximately 380 new websites go live every minute and 90% of visitors bounce due to poor design. This means fierce competition for businesses. A web design agency should be focused on creating outstanding sites that capture the users’ attention.

Web design agencies should provide the design and development of your website, online ecommerce store or custom digital platform. It may be an online portfolio, a simple web presentation to showcase your services or a complete eCommerce solution with thousands of product pages and various functionalities. Regardless, every company that wants to grow online needs a partner who will provide expert opinions to help them build their website and improve their business performance.